Optimize your Business with our Marketing and
Practical Business Training and Coaching Program

What is The Business/Gym?

It’s having an active and regular advisor/coach participating in the development of your Business. Business/Gym is an away-from-the-office programme where serious Business owners meet regularly to consolidate on their key business activities.

How does it work?

Just like physical training the Business/Gym feeds you healthy insights and also holds you accountable to a weekly business workout. It really is a fitness programme for your business, exercising productive tasks, business intelligence and boardroom accountability.


Do you own your business? Or does your business own you?

Ever heard the expression.. “I can’t see the wood for the trees”. If you are doing all the work then who is managing the business? One of the first objectives of a business owner is to get to a stage where you can work on the business and not in the business. Too many startup business owners think that because they are good at the work they are ready to own their own business. This is the main reason why business startups fail! If you are working in the business…who is working on the business?


Are you a serious business owner?

Attitude is the single most important ingredient for business success. Your attitude defines your effort, your motivation, your energy, your resilience, your hunger and your durability. If you are serious enough then join like-minded business owners on the road to success. If you are serious about your business you will understand the importance of regular business reviews.


The Business Gym offers 3 unique Training programs:

Business Gym Marketing

Marketing and Business Optimisation

Prepare your business to attract new clients

The MyBusinessWorkout™ Marketing Program puts your Marketing into perspective by identifying the priority channels that cover all the aspects of preparing your product or service for success. Establishing markets, capturing customers and building a relationships for growth.

The MyBusinessWorkout™ is a step-by-step approach to better marketing practice. It is guaranteed to change the way you think about your business and presents you with a blueprint on how best to communicate with your prospective and existing customers.

Business Owners often work so hard they can’t see the wood for the trees. So much so that taking time to review their business operations, future strategy, marketing effectiveness, financial structure and productivity take a back seat. Does this sound like you? The MyBusinessWorkout™ Small Business MBO program forces business owners to refocus in all the areas of their business that contribute to growth and effectiveness.

Start your business with the best chance for success!

Optimising your Business is a vital part of growth of any business. This MyBusinessWorkout™ program is like having a regular two hour boardroom meeting on a weekly basis. It encourages a discipline of working on your business rather than only in your business. Eight regular sessions ensure that you receive and work on all the key areas of your business where change and improvement take place e.g your personal approach to your business, setting systems and structures to ease workload, marketing to and communicating with customers more effectively, planning your finance towards equity and building your brand through relationships.

The Marketing and Business Optimisation program is guaranteed to make you look at your business differently and operate more effectively in all disciplines.

What are the mistakes that are common to Business Startups that fail? The most common is lack of planning followed by poor marketing. More often than not its not what you do wrong that compromises your business, but what you don’t do right. With experience in starting a number of businesses the MyBusinessWorkout™ Startup Program has identified the most important foundational elements required for a business to have the best chance for growth and the least risk.

MyBusinessWorkout™ stands with you in the development of your business. It’s like having a personal trainer with like-minded business owners in support. After all, starting a business is like training for a marathon – you are not going very far with just one training session.



Course duration: 2 months

Course modules: 6 modules

Registration: R960

Course: R960 per month x 2

Course duration: 2 months

Course modules: 6 modules

Registration: R960

Course: R960 per month x 2


The sooner you start MyBusinessWorkout™ the greater it will benefit your business. Beat your competitors by shaping up your business fitness from today!

Please Note: All fields must be completed . You will be notified by email as to course detail and payment options.

Testimonials from Business Owners that have experienced MyBusinessWorkout™

“A friend encouraged me to attend a Meetup held by The Business Gym as I was trying to decide which of two business ideas would be the best option to go for. The cost of living has gone up and I need to supplement my income. Having never started my own business I felt that I had nothing to lose. The insights I received were way beyond my expectation. There were so many things I had not even considered such as procurement, marketing strategy, product packaging and much more. I had to go back to the drawing board, but did so with a clear plan in mind. Thanks guys!” Bruce



Sylvia Malinowski

Certified Public Relations and Wealth Dynamics Flow Consultant

Sylvia has a diverse business background. She has worked in Public Relations, done business presentations, has a Degree in Psychology, has run the Cape Business Connect successfully for 12 years and has dedicated her life to helping business owners in the greater Boland and Cape Town region. Sylvia has a wealth of practical business knowledge, engages well with people and unselfishly contributes to the growth of others.

Chris van Rooyen

Advertising & Marketing Practitioner and Facilitator

Chris has spent 35 years in the Corporate Advertising and Marketing industries as practitioner and consultant. He has a history that includes owning his own businesses, business coaching, public speaking on key business topics, training and facilitating in the sales environment. Chris’ reason for getting up in the morning is to empower people both personally as well as in their business growth.

Contact Details

We are more than happy to send you more information on the Business Gym should you require it. or for answers to queries please just fill in the form below.

14 + 8 =

T: +27 21 851 5607 / 083 701 2008
14 Hoëveld Estate
Somerset West 7130
Western Cape, South Africa

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