Business excellence is about your business excelling at two primary levels.
The first is the operational level and the second is the relational level. ‘Operations’ is the engine of your business that comprises disciplines, systems and functions. The ‘relational’ level is the people end of business and includes staff, suppliers and customers.
All successful businesses operate efficiently and professionally in these areas. All too many businesses however compromise on one or both of these areas of their business. The most common compromise is doing only what is expected to get the job done. Business excellence starts with an attitude i.e. an understanding of the value of exceeding expectations. Business owners are all aware of the importance of competing with their competitors. But often they forget that by doing only what is expected they are perhaps matching the competition, but most certainly not offering exceptional service, and thereby failing dismally to be competitive in their market.
Business ‘operations’ focus on structured disciplines designed to optimise business efficiency.
For example, what standards have you set for your products and services? Are they designed to offer better value for your customer than any competitor can offer? Do you have systems in place that allow you to optimise your production and service efficiencies such as financial management systems that maintain your financial transactions and keep accurate records of all activity from procurement to sales. Or customer management systems that capture customer data used for marketing your business? Or stock, ordering and distribution management systems? Are you optimising these systems by keeping them up to date with technology?
Business ‘relationships’ are often the most neglected, and arguably the most important.
Not just ‘good’ but fantastic relationships between suppliers, staff and customers create a natural cycle of excellence. Suppliers that respect you will give you the best service, staff that communicate well, are empowered and have the right attitude will be more productive, customers that you service exceptionally well will return to buy again and refer others to your business. The primary objective of any Marketing program is to turn your customer into a salesperson i.e. to impress them so much that they start telling others about your product, service and/or business.
The key to ‘business excellence’ is to create a culture of delivering the exceptional at every level of your business. Meeting customer’s expectations is not exceptional; you have to exceed their expectations at all times to impress them enough to adopt you as their preferred company of choice.
For more information, or to take part in our next program/course in your area, phone 083 701 2008 or email firstname.lastname@example.org.
‘Business Fitness’ is brought to you by The Business Gym, an organisation that facilitates affordable, interactive group coaching and training courses for serious business owners. The MyBusinessWorkout™ is a mentorship programme, founded and managed by Chris van Rooyen and Sylvia Malinowski, and designed to shape up and maximise your business growth – it’s like having a personal trainer for your business. For more information phone 083 701 2008.